Case Study - Bowers Design Build

case study
Bowers Design Build

Home Building & Renovation Company in Northern Virginia
bowersdesignbuild.com

Summary

Bowers Design Build, Inc. is a family-owned and operated business formed in 1990. The company has since completed hundreds of award-winning residential construction and renovation projects throughout Northern Virginia and become one of the industry’s top rated design/build firms in the region.

GCP has provided a full range of strategic, marketing, and creative solutions for Bowers since 2012. Starting with a few small print advertising jobs, we soon took over as the full-time agency assigned to Bowers’ complete marketing and design overhaul and ongoing services.

Our Roles

Strategy & Consulting
Advertising & Print Design
Website Design & Development
Online Marketing
Content Development
Search Engine Optimization
Conversion Metrics & Analytics
Hosting, Email & Security
Printing Services

Challenges

The Northern Virginia and DC Metropolitan area is a market saturated with quality competition in the custom home construction and remodeling business. Standing out from the rest is always a primary challenge. How can we get customers to choose and trust Bowers with such a large, costly project that is so important and unique to their family? Like Bowers, GCP had to do some renovation and major improvement of what was in place, including an aged website, a lack of SEO and online marketing focus, and print design that wasn’t on par with the quality of their work.

Visit the website we created for Bowers

Solutions

GCP started with a complete custom rebuild of the Bowers website, updating to a modern, responsive design developed on the WordPress content management system, setting us up with the tools for reliable growth and evolution into the future. We crafted the site to feature hundreds of Bowers’ design/build project examples with professional before and after photography and step-by-step descriptions. These compelling visuals of their masterful craftsmanship would be enough to convince anyone to choose Bowers. We also wanted to focus on Bowers’ record of customer satisfaction along with their multitude of client testimonials and industry awards to prove their merit.

GCP has also formed more consistent branding and powerful messages through the print advertising design we provide to capture their publication and direct mail audience.

Results

Throughout our partnership, Bowers has experienced an evolution as a brand. From the development of their website and print advertising campaigns to our continuing optimization and management, Bowers has outperformed their competition online and off. Since our involvement, Bowers has become the highest ranking remodeler in Northern Virginia.

We can put solutions like these to work for you. Give us a try with a free consultation today!

Let’s Get Started!