Holiday Inn is one of the world’s largest hotel chains with nearly 1,200 active locations. The Holiday Inn & Suites Virginia Beach – North Beach location is one of the top-rated oceanfront resort hotels in Virginia Beach. It is managed by Coastal Hospitality, a full service hotel management company with more than 30 years of experience with major brands from Virginia to North Carolina. In 2016, Coastal Hospitality hired GCP to take over the online marketing and creative for 4 of their hotels in Virginia Beach and the Outer Banks, as well as their own corporate website. While this study focuses on the Virginia Beach – North Beach location, we performed these services across the board. Since 2016, GCP has continued the simultaneous duties with great success and added new responsibilities along the way.
- Strategy & Consulting
- Website Design & Development
- Online Marketing
- Social Media Marketing
- Email Marketing
- Content Development
- Campaign Concepts & Management
- Video Production
- Search Engine Optimization
- Conversion Metrics & Analytics
- Hosting, Email & Security
After strategic planning and consultation, the first step was building a fresh new website loaded with beautiful photography and key phrases to market the location, the Virginia Beach oceanfront as well as the hotel as a destination itself. Discount packages and special offers are at the forefront to provide mighty, unique incentives. We strive to implement content marketing that is effective in speaking to their hearts while appealing to their wallets. GCP leans heavily on technology as the vessel, using social media and email marketing campaigns to directly engage our audience. Those efforts proved especially powerful during the pandemic, keeping everyone posted on the constantly changing offerings through all platforms. Creative and fun video campaigns were also produced to convey important information while lightening the mood. Our versatility and ability to adapt to all trends and challenges continues to develop rewarding solutions for our clients.
We can put solutions like these to work for you. Give us a try with a free consultation today!
error: Content is protected !!