Case Study - Holiday Inn & Suites

case study
Holiday Inn & Suites

Resort Hotel in Virginia Beach – North Beach Location
vboceanfrontnorth.com

Summary

Holiday Inn is one of the world’s largest hotel chains with nearly 1,200 active locations. The Holiday Inn & Suites Virginia Beach – North Beach location is one of the top-rated oceanfront resort hotels in Virginia Beach. It is managed by Coastal Hospitality, a full service hotel management company with more than 30 years of experience with major brands from Virginia to North Carolina. In 2016, Coastal Hospitality hired GCP to take over the online marketing and creative for 4 of their hotels in Virginia Beach and the Outer Banks, as well as their own corporate website. While this study focuses on the Virginia Beach – North Beach location, we performed these services across the board. Since 2016, GCP has continued the simultaneous duties with great success and added new responsibilities along the way.

Our Roles

Strategy & Consulting
Website Design & Development
Online Marketing
Social Media Marketing
Email Marketing
Content Development
Campaign Concepts & Management
Video Production
Search Engine Optimization
Conversion Metrics & Analytics
Hosting, Email & Security

Challenges

With over 70 oceanfront hotels and another 25 inland, Virginia Beach has endless options for guests and vacationers. The infinite choices in the area, along with the growing popularity of websites like Airbnb, make it extremely challenging to stand out online and increase bookings. A neglected website and inconsistent social media activity wasn’t getting the job done.

The biggest challenge we’ve faced so far resulted from the hospitality industry being among the hardest hit by COVID-19. With major health concerns, restrictive government mandates, limited travel and tourism, and staffing complications, the economic impact has been devastating. How do we convince nervous customers to leave the safety of their homes, spend money, and come stay at our hotel during a pandemic?

Visit the website we created for Holiday Inn & Suites

Solutions

After strategic planning and consultation, the first step was building a fresh new website loaded with beautiful photography and key phrases to market the location, the Virginia Beach oceanfront as well as the hotel as a destination itself. Discount packages and special offers are at the forefront to provide mighty, unique incentives. We strive to implement content marketing that is effective in speaking to their hearts while appealing to their wallets. GCP leans heavily on technology as the vessel, using social media and email marketing campaigns to directly engage our audience. Those efforts proved especially powerful during the pandemic, keeping everyone posted on the constantly changing offerings through all platforms. Creative and fun video campaigns were also produced to convey important information while lightening the mood. Our versatility and ability to adapt to all trends and challenges continues to develop rewarding solutions for our clients.

Results

The Holiday Inn & Suites Virginia Beach – North Beach brand and online presence is thriving with a renewed, positive energy. The successful publicity and marketing campaigns we’ve implemented have created markedly more engagement and resulted in a continuous increase in reservations. The social media exposure has gained a greater following and clearly enhanced the perception of this destination.

We can put solutions like these to work for you. Give us a try with a free consultation today!

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