It was obvious that the old Duck Woods logo wasn’t a good fit for today’s social media and mobile needs and the artwork itself was always pretty rough. We created a very crisp, more contemporary duck and leaf graphic combined with a clean, modern typeface resulting in an original and reliable logo with some variations for versatility. In order to soften any contention over the logo change, we presented the continued use of the old logo, on apparel and such, as a “vintage” option. To ease the transition further, we didn’t change the brand colors much, just determined precise color values to prevent deviation. We ultimately supplied a full Brand Identity Guidelines manual complete with fonts, color palette, rules and examples to establish best practices for consistency.
The new website GCP created features all new copy, headlines and descriptions we crafted to better express the club’s friendly atmosphere and beach lifestyle. A fresh overall appearance, along with better use of photography throughout, presents the club’s updated identity beautifully. The new site is also more informative for members and visitors with helpful added elements such as easily accessible club event calendars, news and social feeds.