Search Engine Optimization (SEO) – What is it?

Search Engine Optimization (SEO) is a key internet marketing strategy that involves optimizing the visibility of a website in a search engine’s “natural” or un-paid (“organic”) search results. SEO considers how search engines operate, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their target audience. Optimizing a website ,Search engine optimization (SEO), is a process that is best performed by a professional SEO Service provider that practices and follows Google’s Good Practice rules for Webmasters and expertise that will include a number of good practice internet marketing strategies such as :

  • Keyword Research
  • Technical Site Optimization
  • Design Optimization
  • Local Search Optimization
  • Content Optimization – Content, Image Search Optimization, & Product Search Optimization
  • Rich Snippet Structured Data & Schema Coding Optimization – Essential for Google
  • Sitemaps
  • Submissions to Search Engines